Digital MarketingSearch Engine Optimization

Importance of SEO for Web Development Companies

There is a similitude between having a solid foundation to build a house and having a solid SEO friendly website design.However,  Search Engine Optimization (SEO) can be an afterthought in the website development process.Ever thought why is SEO often a lower priority?  It may be that your web development agency has false claims that it has specialized SEO executives. This technical era has rapid evolvement of search and digital world. So, in order to ensure the successful launch of your website, you definitely need a web development company with experienced SEO team.

IMPORTANCE OF SEO

Before hiring SEO friendly web Development Company, it is important to understand how SEO friendly website is beneficial your business.We have mentioned here few benefits:

Cost Effective: The ranking and web traffic can be kept consistent with cheap monetary payments. This is only possible with the help of SEO.

Increased Traffic: With the help of  SEO  you can record enhancement in your web traffic that will surely boost your sales.

Credible Brand Awareness: Brand awareness and credibility are directly proportional to the ranking of the website on the internet. You need SEO to take your website to the higher rank.

Ensure Business Growth: Top ranking will promote your business and attract more internet users and will automatically ensure business growth.

Practical and successful results: As discussed above, SEO lifts your business and researchers have proven results for the same.

HOW SEO WORKS

Finding out if the new website is SEO friendly is one of the priority steps to be taken. We strongly recommend new clients for an Onsite SEO Audit. This is done because the website isn’t SEO friendly, it can’t be found on search engines even if it is a most beautiful website or well-optimized content. Ultimately, SEO friendly website encourages protection from all obstructions and issues at the launch or after it.

Now, there are mandatory stages t o be covered for SEO friendly website. These are:

First Stage: Discovery & design of the website

Audit: The very first step to be initiated is to understand website. It defines what the website is all about.

Keyword research: Searching for relevant keywords that are mostly used by the users and analyzing them is very important.

Architecture: After performing keyword research, one has to co-relate the content of the website with the relevant keywords and keeping user experience in mind, create a strategy accordingly.

Crawlable URL structure: Make sure the URL links for your website must be crawlable for different search engines.

Design and wireframe review: Website wireframe and design must follow all the strategies of  SEO and should not invalidate the rules set by search engines.

Second Stage: Content Management.

Content optimization: Optimize and shape your content using relevant keywords. Make sure content is meaningful, grammatically correct, unique as well as attractive to engage readers.

Image optimization: Images on the website must be SEO effective and the content of the images must be with ALT tags.

Syllogistic or Technical Recommendations: Addition of rich snippets & schema recommendations is always welcomed.

Third Stage: Website Development

In order to develop a successful SEO friendly website, we recommend following aspects and processes:

Use of Analytics and search engine tools To track performance after your website goes live.

Keyword map: Assigning or mapping of target keywords to specific pages on your website is a thing to do on priority.

Website crawl: Crawling your website will help in identifying missed tools and important things to be performed such as meta tags, descriptions etc.

301 redirects: To avoid “Page Not Found” error, use of these redirects will map every page of your existing website to a page on your new website.

Site performance: Check loading speed of website on different operators and screens.

XML sitemap: It is essential to create and implement a sitemap on the website to indicate search engines about the high quality of web pages that must be indexed.

Fourth Stage: Post-launch

Last but not the least stage starts after website is launched and is live on internet. Now,

Ensure successful implementation of  XML sitemap and robots.txt files.

301 redirects should be verified.

Daily check of the index for the first few weeks to observe how much website has been crawled & indexed and monitor the URLs.

Catch any 404-dead links, multiple redirects or loops, and other issues and fixing them.

Cross check current keyword rankings with the baseline keyword rankings report.

HEADING TOWARDS SEO FRIENDLY WEBSITE?

If you are halfway of your website development project or about to start one or planning to redesign existing one, You can hire WEB DEVELOPMENT COMPANIES IN INDIA, such as ours, that is one of best SEO Company in Panchkula to do an audit of your website before it goes live to ensure any issues are caught before the big launch day.

Good luck!!

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