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Sarahah: A social breakthrough

From the past few weeks, the Sarahah app has gained massive popularity in the online world. Just like the Prisma app trend, people are joining the app at the rapid rate. If you use Facebook, then you must have noticed posts related to Sarahah. It is spreading like a forest fire among people. The app is few months old but it gained popularity in the past few weeks.

What is Sarahah?

It is an anonymous messaging app that provides a platform to express your feelings very easily and anonymously. The idea behind the app is very simple. As a matter of fact, you just need to create a profile in the Sarahah app. Then anyone can visit your profile even without using any credentials. So ultimately, people can visit your profile and drop message anonymously. Then you will receive all the incoming message in your inbox. Then you got the choice to delete, reply, prioritize them. The good thing is that you’ll get to know about yourself in an honest manner. However, there’s a dark side to this app. The anonymity allows the people to say and act anything they like; they can behave in hurtful ways without even considering the consequences. For this reason, in the Google Play Store, you will find mixed reviews about the app. Even in the description of their app, they have mentioned that this app is not for the weak hearted.

Zain al-Abidin Tawfiq, a Saudi programmer developed this app. He never expected that his app will gain such popularity among the users. In the recent times, there have been over 20 million users. The BBC has said that the popularity will continue to grow in the upcoming days. Both in iOS and Android, the app has been reaching the top charts. But allowing fully anonymous comments will make it means of bullying. It is very trendy right now in the online world. People are posting their messages over social media which further attracts more potential users. It has been very popular in the countries like Egypt and Saudi Arabia. And in the last few weeks its catching very well in the Indian market.

Conclusion:

We can say that the app remains bare-bones. It has only one purpose in mind which it delivers at a quick and rapid rate. The aesthetics of the app could improve in the upcoming future. But the main purpose of the app is completely justified. However, the app might face some privacy issues as well.

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