When Yami Gautam tells that you can have a fair & glowing skin using fair & lovely in a week; it’s not her claim which should be a concern. The concern is the way she tells that how important it is to look fair for having a successful career or to find a good guy for marriage. This is not limited to only girls, for Boys also the situation is quite similar. The question here is – How much importance our society gives to skin color? How dark skin of a person affects him in the social sphere?
Situation is Quite Grave
If we look at the matrimonial advertisement in newspapers or on a matrimonial site than on average nine out of ten profiles will have mention of fair color, either in expectations or possessing. Hardly, we have any successful Bollywood personality with dark skin color. There are specific android apps to make photographs look fairer and even ones which shoot photographs many shades lighter than reality. As if they don’t want to show us the reality. None of our Gods are portrayed in dark complexion in paintings or shown on TV, even Kali & Krishna who have dark complexion is shown with blue tone and not black.