Mobile Marketing

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Moreover, Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now avaialable on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.

Consider:

  • 80% of internet users own a smartphone.
  • Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
  • Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Moreover, Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

 

Close

Adblock Detected

Please consider supporting us by disabling your ad blocker