Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Moreover, Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now avaialable on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
Moreover, Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
In the recent years, Digital Marketing has gained massive popularity. Everyone is trying to link their product to the web.…
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