First of all, let me praise Patanjali & specifically Baba Ramdev for their terrific accomplishment in making it a National brand. They have shaken the empire of likes HUL, P & G, Nestle with quite ease. It took them roughly around 5 years to touch ten thousand crore turnover. How they have achieved it, is a different matter. There are many things about Patanjali which are hard to explain because of lack of data from the company. Patanjali is a private company & doesn’t disclose its financial or other reports other than its turnover & profit claims. But, using simple economic explanations & logic many claims of Patanjali & Baba Ramdev can be put to test. Let’s start with their claim of herbal products.
Pricing of Herbal Products
Here is a little calculation for Patanjali Cow Ghee