Indian E-commerce market is increasing both in terms of customer base & in terms of variety of products being purchased online. With the recent changes in telecom market because of JIO entry; the cost of internet connectivity is at an all-time low. With this increased internet user base, there will be a surge in first time user of E-Commerce. Also, there are signs of acceptance for online shopping as preferred mode of shopping, thereby leading to increased loyal consumer base.
All these changes are leading to a furious competition & consolidation in Indian E-commerce space. We have already witnessed consolidation of Jabong & Myntra with Flipkart. Now, Flipkart has made another deal with eBay India & made an open offer for Snapdeal after failed talk for a merger.