Apple Inc. & Samsung is the world largest & second largest tech companies respectively. Both these companies have huge followers & loyal customers. The interesting part is that both these companies are at war & it is a zero sum game, as the winner will lead to the loser. This war doesn’t know any limits & is being fought at every level – Courts, Share market, marketing and at every other possible front.
This Year & Last Year
Apple is planning to launch new smart watch along with iPhone 8. While the iPhone 8 is said to be feature packed, the smart watch will work on it’s on cellular networks & will be partly independent of phone. Though new features of iPhone products create sensation each year, this time it is expected to be bigger. Another side, Samsung had to pull back Galaxy 7 due to faulty designs which dented its image. Though, the S7 & S7 edge was quite successful. This year Samsung will also launch both of its premium products galaxy 8 & S 8. This year will be crucial for both players & can decide the outcome of this decade old war.