Royal Enfield: An Indian success and a cult

Today, roads are full of that iconic sound that goes directly into our ear. One can easily distinguish the sound from any other regular motorbike. The Royal Enfield really has a unique appeal in the biking industry. Over the past decade, their sales have been sky rocketed like no one else. In fact, their products have become a status symbol in our country. Moreover, their presence is so deep that the people who cannot afford their motorcycles try to mod their normal bike’s exhaust note. So let’s discuss some factors that may have contributed to the success of Royal Enfield.

  • The Desi factor (Indian factor): 

    Although the company has its roots in the UK. But in the later years (1967), the brand completely transformed itself into an Indian brand. Presently, the main head quarters are based in Chennai. Which gives people the impression of nationalism. Furthermore, most of the parts are handmade and they are assembled in India.

  • Cult fan following: 

    Their popularity in the bike industry automatically leads to a chain reaction of customers. Everyone is following the people who have already bought the bike. The company has got a huge reputation among people. That’s why they have managed to grab millions of die-hard fans in their favor. I can say there are only a few motorcycle brands for which customers can wait up to 8 months.

  • Bikes are replaceable but an Enfield is not: 

    Okay, this point doesn’t mean that their bikes get stuck like leeches. It is instead their quality and presence. No customer wants to leave their Royal Enfield and shift into some other bike. Even after using the same Enfield of years the costumers love it like the day one. Moreover, the bike’s superior build quality and reliability make it stand longer than any other bike in the market. As a matter of fact, these bikes have become an antique piece and collector’s item for the enthusiasts.

  • The company is rocking the international market as well: 

    Their growth is rapidly increasing even in the global market. As a matter of fact, they have even surpassed the growth rate of Harley Davidson. Presently, people have to wait till 5 months for the delivery of their bike due to high demand. The company has reached over 40 countries with their products over the last years. Royal Enfield is surely giving a tough competition to the international giants as well.

  • Their wide range of official merchandise: 

    You must be aware of the fact that big companies always promote their merchandise to sell their real product. It helps to create a fan base among the people. Take WWE for example, they sell their action figures, t-shirts to their customers to win more potential viewers for their show. The Royal Enfield is also doing the same thing over the years. They have listed many products like jackets, trousers, helmets etc to promote their motorcycle division.

  • Rider Mania & Himalayan Odyssey expeditions: 

    Usually, a bike is just meant for some casual navigating in the city. But the case is quite different with any Royal Enfield. They are like the Land Rover of the motorcycle industry. An Enfield gives you the capability to cruise beyond the city. This has created many rider groups in India. They are famous for cruising into some remote location like Ladakh with their Enfield. Their traveling goals have created a nice and friendly community in India. Now passionate travelers and enthusiasts can travel and join these groups.

  • No TV advert policy: 

    In the last decade, they haven’t featured a single advertisement into Television. Their success and popularity are quite enough to speak themselves. They only marketed themselves from some automotive magazines creating interest among the real enthusiasts.

  • They won in TT Race: 

    Royal Enfield is the only Indian company that participated in TT race and won. No other Indian motorcycle company can match their legacy.

  • The celebrity factor: 

    Have you ever seen any celebrity to ride an Indian motorcycle on the streets? Well, the answer will always remain a big ‘No’. Perhaps most of them never ridden a motorcycle before. Although some are seen riding some international brandings. But telling you Royal Enfield is the only exception in this department. Popular celebrities are often spotted riding one. Shahrukh Khan has ridden one in his famous Bollywood movie ‘Jab Tak Hai Jaan’. The pride factor plays an important role in the popularity of the company.

  • Royal Enfield a part of the Indian Army: 

    This is perhaps the most crucial point that contributes to the massive sales. Over the last decades, the Indian army has shown loyalty towards the brand. And has used their motorcycles on the battlefield as well. The masculine stance of the motorcycle makes it ideal for the Indian army. Plus, it shares the ‘made in India’ factor to its badge.

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